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NEWS FLASH
Business Expansion: Teva Opens
Sixth Store in Indonesia
Teva, the iconic sandal brand born from the spirit
of adventure in the Grand Canyon, has officially
opened its sixth store in Indonesia, located at Grand
Indonesia, West Mall, 2nd Floor. Previously, Teva made
its presence felt in Bali, catering to tourists with its
comfortable and stylish sandal collection.
The opening of this new store is a response to
the high enthusiasm from Jakarta’s community,
particularly outdoor enthusiasts and active lifestyle
lovers. “Teva’s latest store in Grand Indonesia is a
significant step in our expansion in Indonesia. We
are confident that with our latest collections and
increasingly innovative designs, Teva will become even
more popular among Jakarta’s residents,” said Martina
Harianda Mutis, General Manager of Brand Marketing
at PT Map Aktif Adiperkasa. She added that Teva is
here to inspire through the spirit of adventure, style, Hisense has announced its official
and comfort. partnership with Real Madrid
With Teva’s presence at Grand Indonesia, visitors
can access the newest collection this month, including Hisense has announced its official partnership with
the Hurricane Volt Revive and Hurricane XLT2 Revive. the world-renowned football club, Real Madrid. This
These two new sandal models are made from eco- partnership aligns with Hisense’s sports marketing
friendly materials and are designed for both men and strategy, which has seen the brand sponsor world-class
women who enjoy outdoor activities and exploration. football events five consecutive times since UEFA EURO
In addition to its latest collections, Teva is 2016.
renowned for being the first outdoor sandal brand “The collaboration between Hisense and Real Madrid
to use Tri-ring technology across various product is rooted in our shared commitment to excellence,
categories, including Originals, Performance, and championship-quality performance, and user-
Lifestyle. centered technology. By combining Hisense’s cutting-
Concluding the discussion, Assistant Brand edge technology with the passion of Real Madrid’s
Marketing Manager of PT Map Aktif Adiperkasa, sportsmanship, we aim to deliver an exhilarating viewing
Reggie Ramadani, expressed hope that Teva can experience to consumers and fans worldwide,” said Jerry
accommodate the needs of outdoor enthusiasts in Liu, Vice President of Hisense International.
Indonesia. (Gia | Fikar Azmy) A key feature of this collaboration is the joint launch of
the limited-edition 100” Hisense ULED TV, branded with
the Real Madrid trademark. This product is designed to
offer global consumers and football fans a breathtaking
viewing experience, making every match feel like it’s
being watched from the front row.
Equipped with Hisense’s advanced LED backlight
control and color management technology, the 100”
Hisense ULED TV delivers the brightest and sharpest
images. The Hisense Hi-View Engine enhances overall
picture quality with authentic colors, brilliant contrast,
and clear motion and detail.
Looking ahead, Hisense plans to explore its
sponsorship rights to organize more exciting activities
with Real Madrid. With the strength of sports marketing,
Hisense will continue to pioneer new paths, elevate its
brand value, and embark on a new journey towards
globalization. (Riyan)
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