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DAFTAR ISI
KATA PENGANTAR ..........................................................................vii
BAB I UMKM DI TENGAH PANDEMI ................................................. 3
Resesi Global, Indonesia Mesti Kuatkan UMKM ......................................4
Si Kecil Berperan Besar ........................................................................11
BAB 2 KIPRAH & KEPEDULIAN TERHADAP UMKM ........................ 21
UMKM Penggerak Ekonomi Rakyat .......................................................22
Kecintaan Membeli Produk Lokal .........................................................31
UMKM Naik Kelas ................................................................................39
Transaksi Online Naik di Masa Pandemi ...............................................48
BAB 3 REBRANDING KOPERASI ..................................................... 59
Mengubah Citra yang Kurang Menarik .................................................60
Garda Terdepan Perekonomian Nasional .............................................74
Pengusaha Ubah Mindset Kembangkan Koperasi ................................81
Tips Sukses Pengelolaan Koperasi ........................................................90
BAB 4 MEREK KOLEKTIF MENUJU KOPERASI & UMKM KUAT ... 101
Apa itu Merek Kolektif? .....................................................................102
Merek Kolektif Memajukan Koperasi ..................................................109
Merek Kolektif Lupba .........................................................................114
BAB 5 KESAN-KESAN SAHABAT ALUMNI ................................... 122
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